WELCOME THE NEWEST MEMBER OF THE O’EVERYONE FAMILY: TULLAMORE D.E.W. XO CARIBBEAN RUM CASK FINISH

WELCOME THE NEWEST MEMBER OF THE O’EVERYONE FAMILY: TULLAMORE D.E.W. XO CARIBBEAN RUM CASK FINISH

Summer sipping gets sweeter with a spirited taste inspired by the tropics.

TORONTO, ON: In time for the Summer heat, Tullamore D.E.W., the Original Triple Blend Irish Whiskey, welcomes Tullamore D.E.W. XO Caribbean Rum Cask Finish to the growing family of triple-distilled, triple-blend and triple-wood-matured whiskies.

“Tullamore D.E.W. XO Rum Cask Finish is a celebration of both Irish and Caribbean spirit-making traditions,” comments Michael Mooney, National Brand Manager, Tullamore D.E.W.

“We take our legendary triple distilled, triple blended and triple matured Irish whiskey and finish it in first fill XO demerara rum casks from the Caribbean to give it a sweet tropical flavour. Tully XO won a Gold medal at the International Spirits Competition last year and we are thrilled to expand this exciting new innovation across Canada just in time for summer!”

Shining like a vacation sunset with a golden amber glow, Tullamore D.E.W. XO Caribbean Rum Cask Finish boasts aromas of vanilla and oak overlaid with citrus, ripe bananas and delicate spice.  Each sip brings Canadians on a flavour journey of Irish heart with Caribbean soul.   

With an incredibly smooth and rich flavor, Tullamore D.E.W. XO Caribbean Rum Cask Finish adds deliciously deep flavours of caramel and banana, in addition to notes of dates and raisins.  The finish is long and sweet, with bananas and caramel that linger like a sun-kissed summer glow.  The eye-catching packaging is inspired by vintage Caribbean trade maps, passport stamps and travel journals.

With its rich celebration of both the Irish and Caribbean spirit-making traditions, Tullamore D.E.W XO Caribbean Rum Cask Finish fits right in with Tullamore D.E.W’s growing O’Everyone family.

Earlier this year, Tullamore D.E.W. in Canada launched O’Everyone, the first-ever, year-long, nationwide, benevolence campaign that invites Canadians to unlock the power of their O’Lastnames in support of diversity initiatives led by the Canadian Centre for Diversity and Inclusion (CCDI).  Canadians coast to coast participate by purchasing a customized t-shirt and bottle label for $20.00 at www.oeveryone.ca with 100% of proceeds from merchandise sales going directly to the CCDI.  Sales are tracked via the live-ticker on the website and the grand total will be donated to the CCDI in December 2021. Tullamore D.E.W. has raised almost $40,000 for the CCDI to date.

A perfect spirit to toast the start of Canada’s favourite season, Tullamore D.E.W. XO Caribbean Rum Cask Finish is available for purchase at select retailers across Ontario, Alberta, British Columbia and Manitoba.  Enjoyed neat, on the rocks, or in place of rum in a classic cocktail, Tullamore D.E.W. XO Caribbean Rum Cask brings the warmth and spice of the Caribbean to Canada in a beautiful bottle that is sure to bring vacation vibes.

“We are delighted to welcome Tullamore D.E.W. XO Rum Cask Finish to the O’Everyone family,” adds Mooney.

For press images and information about O’Everyone and Tullamore D.E.W. in Canada, please visit www.tullamoredew.alchemystsinc.com 

For additional information about Tullamore D.E.W. globally, please visit www.tullamoredew.com

Glasses up to XO!

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About Tullamore D.E.W.

ABOUT TULLAMORE D.E.W. IRISH WHISKEY

Tullamore D.E.W. is the second largest Irish whiskey in the world in the fastest growing category. With an intriguing smooth yet complex character, Tullamore D.E.W. is triple distilled, but is also a unique blend of all three types of Irish whiskeys; the pot still, malt and grain whiskeys. As a result, Tullamore D.E.W. is three times smoother with an added gentle complexity. Tullamore D.E.W. was the first and remains one of the few international Irish whiskeys to pioneer this blend of three.  Created in 1829, the brand's strong heritage started in Tullamore, a town in the heart of Ireland, and was fostered by the vision of an early founder Daniel E. Williams, whose initials live on the bottle to this day.  www.tullamoredew.com  Distributed by PMA Canada. www.pmacanada.com

ABOUT WILLIAM GRANT & SONS

William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distills some of the world's leading brands of Scotch whisky, including the world's most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts, small-batch, handcrafted Hendrick’s® Gin and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Sailor Jerry®, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® and Drambuie®, Reyka® Vodka and Milagro® Tequila. Represented in Canada by PMA Canada Agency. www.pmacanada.com

Tullamore D.E.W.
c/o Alchemysts Inc.
180 John St,
Toronto, ON M5T 1X5